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About Frankie Says

About Frankie Says

Knight wearing a suit



Frankie Says is a forward-thinking, independent company providing fabulous, flexible stays in central London.

Super friendly property hosts with over a decade’s experience, we take pride in offering gorgeous, fully equipped apartments for as little or as long as you need.

We constantly explore and embed ways to enhance our guests’ experience, from creating striking, instagrammable interiors to offering a delightful pick n’ mix of complimentary perks, such as unlimited wi-fi (the force is strong and free with us) and the latest tech for enriching and simplifying life.

Frankie Says is proud of our independent status and are firm advocates for doing things not just different but better. We understand that the little things are the big things. Cloud-like pillows, showers simulating the pitter-patter of rain, contactless check-in; they all turn a simple stopover into a fabulous experience.

The Sweet Spot

We hit the hospitality sweet spot; providing blooming gorgeous, beautifully equipped apartments (throwing serious shade on your average room stay or Airbnb) but with the dedicated guest services and lovely little luxuries of a hotel.

And unlike a hotel, there’s oodles of space to kick back, fuss-free booking and check-in, and our favourite, no queues for breakfast. Heck, you don’t even have to get dressed. So, come on, join us in the sweet spot!

The Sweet Spot

Frankie Says – The Mission

What we’re about and where we’re heading

The mission is about spreading the love; we are committed to crafting memorable, London flexi-stays that hit people’s happy spots. Hitting people’s happy spots ripples outwards, so that they tell their friends, families and postmen, more people, and their postmen, come to stay, and so the love circle starts up all over again.

Frankie Says currently has swish apartment buildings in Covent Garden, Soho and Fitzrovia. As a growing brand – all made possible by our brilliant ‘on it’ team – we hope further Frankie Says apartments will emerge from their glittery cocoons soon.

All of this bundled together is our mission statement:

Supporting our vibrant central London community by encouraging and hosting national and international travellers, who in turn boost local hospitality, retail, and leisure.

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A fabulous experience, not just a stopover

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A warm, welcoming, and comfy home-from-home vibe

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Let’s make some memories together

Frankie’s Side Hustle

As the ultimate del of all trades, Frankie has his fingers in other pies. If you’re looking for longer term accommodation, workspace or wish to invest in London Real Estate please click here

Frankie Says
Frankie Says

Stay Flexible,

Stay Fabulous

Whether you’re seeking a flexible stay, extended stay or holiday let in central London, we’d love to welcome you at Frankie Says.

Check out our apartments here